“The Mass Media in Ukraine”

28.11.2011

On 14-16 November 2011, Gorshenin Institute conducted a telephone survey about the mass media in Ukraine.

As many as 1,000 randomly sampled adults, aged 18 years and older, living in all Ukrainian regions, as well as the cities of Kiev and Sevastopol, were interviewed. Region, sex and the age of respondents were selected as samples. The maximum margin of sampling error is +/-3.2 percentage points.

In what kind of Ukrainian news are you mostly interested?

(you can select several options)

  • Political – 51.7%
  • Economic – 50.2%
  • Social – 35.6%
  • Criminal – 28.9%
  • Sports – 25.5%
  • Cultural, show business – 24.8%
  • Humanitarian (science, education) – 17.4%
  • Other – 2.8%
  • Not interested in Ukrainian news – 1.9%
  • No answer – 1.5%

Which sources of information about current events in Ukraine do you prefer?

(you can select several options)

  • Television – 76.7%
  • Print media (newspapers and magazines) – 40.2%
  • Communication with people (relatives, friends, acquaintances) – 25.7%
  • Radio – 21.1%
  • Internet – 16.8 %
  • Other – 1.3%
  • Not interested in Ukrainian news – 1.8%
  • No answer – 3.3%

What factor(s) determine(s) the TV channel which you choose to watch news?

(you can select several options)

  • A convenient broadcasting time – 45.8%
  • Information is reported clearly – 25.9%
  • The channel is trustworthy – 24.8%
  • Information is reported objectively – 23.1%
  • Habit – 20.2%
  • I like the presenters, the broadcasting studio – 15.7%
  • I randomly choose channels– 10.8%
  • The commentary on the reported information frequently coincides with my personal opinion – 9.6%
  • I have no ability to choose (due to technical reasons, I have a limited choice of TV channels) – 3.7%
  • The channel was recommended by people whom I trust – 2.3%
  • Other – 2.3%
  • No answer – 3.9%

How do you determine that the information reported by the mass media can be trusted?

(you can select several options)

  • By analyzing information from various sources – 60.2%
  • By relying on the opinion of people whom I respect and who are knowledgeable about politics – 25.8%
  • By trusting the shows whose participants speak in an impromptu way and answer questions without anyone’s assistance – 23.1%
  • By trusting only certain mass media and journalists – 15.4%
  • Other – 4.2%
  • I distrust information in the media – 5.8%
  • No answer – 4.5%

Announce

21.11.2017

VIII National Expert Forum “UKRAINE: SEEKING BALANCE”

Co-organisers: Gorshenin Institute and Friedrich Ebert Stiftung Ukraine&Belarus, with support of the National Committee for Industrial Development

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